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SOCIAL MEDIA MINUTE
Facebook Advertising: Step 3 – Placements, Budget & Schedule |
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Making the jump from organic to paid content on Facebook can be overwhelming. With so many options to customize your ad, where should you start? How do you get the most bang for your buck? Never fear, we’re here to walk you through the process, step-by-step.
This month we’re focusing on the third step, choosing the placement of ads, budget and schedule. Below we outline the different options for these steps and a few tips for getting started.
Have questions? Contact SocialMedia@alarm.com.
Now that you’ve successfully chosen your ad objective and which audience you want to target it’s time to optimize some of the logistical details.
Placements
Show your ads to the right people in the right places
Click Automatic Placements to let Facebook’s delivery system allocate the ad distribution.
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If you want to choose where your ads are seen click Edit Placements and choose where your ads are seen based on:
- Device Type: opt to show your ads only on mobile devices, only on a desktop computer or both. It’s a good idea to choose mobile devices or both as Facebook is largely consumed on mobile.
- Platforms: Choose which platform you want your ads to run and where. Selecting Audience Network will distribute your ads outside of Facebook, this is a good way to increase the reach of your promotions.
- Specific Mobile Devices and Operating Systems: Elect to show your ads only on Android devices, iOS devices feature phones or all mobile devices.
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Budget & Schedule
Define how much you’d like to spend, and when you’d like your ads to appear
- Budget: Choose between setting a daily budget or a lifetime budget. We recommend starting with a lifetime budget until you have an understanding of campaign performance.
- Schedule: Insert a date and time for your campaign to begin and end. Choosing a time of 11:59 PM will allow your campaign to run for as long as possible and maximize the budget.
- Optimization for Ad Delivery: This section is driven by the objective you chose in part one of this series. Each objective has several optimizations to choose from. This example is a traffic ad and optimization choices are Landing Page Views, Link Clicks, Impression, Daily Unique Reach.
- Bid Strategy: Facebook will automatically deliver your ads to get the lowest price for the chosen optimization, however if you want to cap the price paid per ad check this box and input your desired cap price.
- Ad Scheduling: Don’t want to pay to run your ads in the middle of the night? This is the section where you can choose what times you want your ads to run and what times you don’t.
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If you’re interested in running ads on Facebook, but don’t have the time or resources to manage it yourself, we’ve partnered with an agency that will manage your Facebook ads for you. Head to the Sales & Marketing Portal to set up a consultation or reach out to PartnerMarketing@alarm.com.
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